skip to main content

Becca’s Hype: Google I/O, Snapchat, and Instagram

Welcome to Becca’s Hype! This week we cover Instagram’s new emoji slider, Snapchat’s latest design change, and swoon at the announcements from Google I/O.

Get feedback from your audience with the new emoji slider

Polls are very common on Instagram Stories at the moment, probably due to the fact that they encourage engagement between users and their audiences. To further push this, Instagram has just released a new emoji slider sticker.

Used in the same way as a poll, you just take a snap, select the emoji slider sticker, and then ask your audience a question. They’ll then be able to slide away using the emoji that you’ve chosen. A good way of getting an opinion on how much they like a new pair of shoes you’re wearing, for example.

This is part of Instagram’s ever-increasing feature set for Stories.

Remember when Snapchat upset users with the new redesign?

There was an outpouring of rage from Snapchat’s user base when they merged all content from your friends into the left side of the app, and moved all celebrity/news/influencer content to the right side of the app. Well, just as you thought you were getting used to the change, Snapchat has mixed things up again, moving Stories back to the right.

This revert back to the old layout is likely due to a poor performance report – Snapchat can’t afford to upset users as Instagram Stories go from strength to strength.

Swooning at Google I/O Announcements

Did you catch Google I/O last week? Google announced over 100 updates to Google Assistant, AI, Android, Maps, Photos, News, VR, AR, YouTube… the list goes on!

We recommend you check out their post detailing 100 new updates across all those areas, but also watch this video from The Verge where the entire keynote is summed up in 14 minutes! It’s well worth the watch!

A couple of our favourite updates are:

Google Duplex

Now your Google Assistant will be able to make calls on your behalf to help you book appointments! How cool is this? You tell your assistant the date and time that you’d like to make a reservation for, and they’ll go and book it for you. Listen to the demo call in the video, they’ve incorporated pauses, ums, and ahhs to make the phone call sound human!

Google Lens

Ever wanted to copy and paste something from the world around you? Well, now that’s possible! A new feature called ‘smart text’ will let users copy and paste text to their phone simply by using your camera.

Smart Compose

Watch your emails write themselves – almost! In Gmail, you’ll now be able to see what Google’s AI thinks you’re going to say (it will learn how you write) and if you want to say it, simply press tab and it’s there! This will be handy for introductions and sign-offs via email.

Have a look at the updates and see if you can pick a favourite!

Becca Holloway

Becca Holloway

Social Media Consultant

Becca is a social media consultant at Base Creative and has coordinated Sharing Social London meet-ups since launching in early 2018.

I’ve got plenty to say

View my other articles and opinion pieces below

Lessons learned from IBM’s social strategy

Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights.  Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]

How to create the perfect TikTok Ad

TikTok Ads are growing in popularity this year thanks to an increase in users across the platform (there’s now over 13 million!), new ad types being rolled out, and low cost per click compared to other social media platforms.  In fact, in a recent campaign we carried out across Instagram and TikTok, Instagram ads cost […]

Why you should reconsider Pinterest in your social media strategy

When thinking about your social media strategy, do you give Pinterest a thought? Chances are, the answer is no. The most popular social channels like Facebook, Instagram and LinkedIn tend to dominate the space, and new social channels like TikTok and Clubhouse are gaining popularity every day. But here’s why you should reconsider the platform […]