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Becca’s Hype: Twitter makes a stand against ‘Tweetdecking’

Happy Monday! Ready for this week’s social media hype? This week on social media there has been an influx in updates, Twitter has been cracking down on accounts guilty of 'Tweetdecking', Facebook has been making minor tweaks, and Snapchat is now letting you tag users in Snaps. Let’s ge ...

What is ‘Tweetdecking’?

In recent weeks there’s been a lot of talk surrounding ‘Tweetdecking’. Tweetdecking is where groups of users form private groups & decks on Tweetdecks. This allows for quick mass retweeting, and other users can pay deck owners to retweet their content. Sounds suspect doesn’t it? That’s because it is. And Twitter has finally cracked down on this in the last week or so.

You may or may not have heard of the following accounts; @Dory, @GirlPosts, @SoDamnTrue, @commonwhitegiri, but these are just some of the very popular accounts with millions of followers who would retweet, or often post popular content as their own. These accounts were guilty of Tweetdecking and have all now been suspended.

This comes after Followerwonk reported that they were seeing Twitter delete and suspend 3.18 million accounts in the last 30 days. This is the first time they’ve seen a net loss, which indicates Twitter is really stepping up their efforts against bots.

Want to be verified on Twitter?

After Twitter paused the verification process a few months ago, there’s now news that we might all end up being verified on the platform. Previously, the verification badge was given out to celebrities and those considered to be of public interest, but after some confusion regarding who should qualify for this and who shouldn’t, it looks like Twitter may have come up with a solution.

In combination with Twitter’s efforts against bots, it seems that verifying everyone on the platform should, in theory, pave the way for a better platform, with fewer trolls and bot accounts. The perception of the verification badge will change from a popularity symbol to a “verification of identity”. It’s so far unconfirmed how this will affect users who have multiple accounts or business accounts, but I’m sure this will be revealed within a few weeks.

You can now tag users in Snapchat

This update makes a change to the usual case of Instagram copying Snapchat. Instead, Snapchat seems to have taken a leaf out of Instagram’s book and is now allowing users to tag their other user’s handles in their Snaps.

So far, those who have got this feature already have found that you can tag multiple users within a Snap and then swipe up to see a list of everyone tagged. Then allowing you to add/subscribe to those users to keep up with their Snaps.

I think that this is Snapchat’s method of opening up the platform and encouraging users to expand their current network. Out of the two platforms, Snapchat definitely seems to the most closed, whereas Instagram allows you to see the Stories of everyone you follow with minimal effort.

Time will tell if this helps to save Snapchat’s fall in popularity.

Tag your bestie on Facebook

Facebook has a conflicting view on tagging your friends in comments on the platform. Just a few weeks ago they announced that Page owners who write posts encouraging their followers to tag a friend or comment on the post would be penalised. However, after the text “Tag a friend…” started popping up in comment boxes, the platform has now gone one further. Last week I noticed that Facebook was actually displaying a button to me beneath posts populated with the friend I tag the most on Facebook. Convenient, yes, but hypocritical from Facebook? Yes.

Have you seen this roll out on your own feed yet?

Becca Holloway

Becca Holloway

Social Media Consultant

Becca is a social media consultant at Base Creative and has coordinated Sharing Social London meet-ups since launching in early 2018.

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