skip to main content

I Am Emoji

Just over a year ago now, I decided to plunge into the world of emoji. I wanted to discover how they came about. I wanted to figure out what made emoji so special & popular. I wanted to become emoji 🙊

Since my last post, we’ve witnessed emoji taking over the world. Wondering what the word of 2015 was? Well, guess what, there isn’t a word in sight. Instead, the ‘Face with Tears of Joy’ emoji was announced as the Word of the Year, by Oxford Dictionaries 😂 Some other candidates included the words ‘lumbersexual’, ‘Dark Web’, ‘on fleek’, and… ‘Brexit’. Hmm, do you think they made the right choice? Tweet me.

Another massive change: Facebook changed their Like button. Goodbye, ‘like’, hello reactions. Facebook wanted to make it easier for users to express their thoughts and extended the Like Button to include Love, Haha, Wow, Sad, or Angry. 

Facebook wasn’t the only one to get all emotional. Twitter rolled out ‘likes’ to replace ‘favourites’. Gone was that little yellow star ⭐ as it was replaced with red hearts.  Twitter claimed they wanted to make it “easier and more rewarding to use“. Despite the initial mixed reaction, Kevin Weil, the former Twitter Product Head, stated that after the first week of roll out there had been a 6% increase in users liking updates.  

With the Unicode Consortium announcing 72 new emoji available for adoption, you might be wondering what some of them mean. Never fear, simply tweet @botmoji. Bot-who? Botmoji  🤔

Just send them a Tweet containing your emoji of choice, and this lovely bot will send you back a definition. Simples!

Want to know what else is in store for emoji? Check back here each week to discover all things emoji, and become an emoji King!  👑

Becca Holloway

Becca Holloway

Social Media Consultant

Becca is a social media consultant at Base Creative and has coordinated Sharing Social London meet-ups since launching in early 2018.

I’ve got plenty to say

View my other articles and opinion pieces below

Lessons learned from IBM’s social strategy

Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights.  Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]

How to create the perfect TikTok Ad

TikTok Ads are growing in popularity this year thanks to an increase in users across the platform (there’s now over 13 million!), new ad types being rolled out, and low cost per click compared to other social media platforms.  In fact, in a recent campaign we carried out across Instagram and TikTok, Instagram ads cost […]

Why you should reconsider Pinterest in your social media strategy

When thinking about your social media strategy, do you give Pinterest a thought? Chances are, the answer is no. The most popular social channels like Facebook, Instagram and LinkedIn tend to dominate the space, and new social channels like TikTok and Clubhouse are gaining popularity every day. But here’s why you should reconsider the platform […]