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Revamps, merging, a test, and a new way to upload – this week on Becca’s Hype

A quick look at this week’s changes in social media.

Reddit roll out new chat system – currently in beta

Reddit is currently testing out a new chat system, very similar to Facebook Messenger. At the moment, users with access to the beta can have one to one conversations, and it’s expected that this system will rollout and replace the current inbox system in early 2018.

Reddit, despite having 250 million monthly active users, is always on the lookout for new sign ups, and this new chat style might help to draw them in thanks to its familiarity to other social networks. At the moment Reddit feeds are based purely on human interactions, but there’s always the possibility of algorithms being used in the future to corroborate feeds, just like Facebook.

Want to know more?

There’s been a lot of talk about Facebook’s news feed recently and what’s in store for the future. I’d recommend keeping an eye on Adam Mosseri’s Twitter account for news feed snippets.

Surprise surprise! Facebook merges Messenger Day and Facebook stories

Remember when Facebook released Messenger Day? A way to publish short Snapchat-esque stories to your friends on Messenger, which was confusingly separate from the Stories you could publish within the Facebook app itself. Well, now both of these are being merged, likely thanks to neither version taking off as well as Snapchat or especially Instagram Stories.

Stories will now be viewable from either app, however, the depending on where you record a story will depend on which camera features you have available. Recording from Facebook will give you access to AR masks and effects, whereas recording from Messenger will allow you to write caption overlays.

This comes after Instagram Stories now allows you to cross post to Facebook. Although you can’t do it the other way around, yet, it’s likely that this is on the horizon. In addition to this, Facebook are also rolling out Stories to pages, meaning that page/group members can all post updates to one collaborative Story, after being checked by page modifiers of course.

There’s a storm coming

Twitter have confirmed that they’re testing a new Tweet Storm feature. In case you’re not in the loop, a Tweet Storm is a thread of tweets linked together. You’ll often see this when a user needs more than 280 characters to explain their point.

Right now, users manually have to link together threads, replying to their previous tweet each time to link tweets. With the new Tweet Storm feature, currently available for testing by a handful of Android users, you’ll be able to write a sequence of tweets, edit the order if necessary, and then ‘Tweet All’, where your Tweet Storm will published in order.

There’s no confirmed rollout date yet, but I suspect that we’ll be able to see this feature roll out within the next month or so, especially following the new 280 character limit.

Upload Stories via the mobile web

Instagram has now improved their mobile site so that users accessing the platform through a mobile browser can now upload basic stories. It’s still not yet possible to upload a regular Instagram post, and Stories uploaded via the mobile app won’’t have access to the normal Story features. Instead you’ll only be able to add a simple text overlay. However, Instagram are making a move in the right direction as this update caters to the rising usage of Instagram in developing regions.

Becca Holloway

Becca Holloway

Social Media Consultant

Becca is a social media consultant at Base Creative and has coordinated Sharing Social London meet-ups since launching in early 2018.

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