Frustrated with the performance of your Google Ads account recently? You’re not alone. At their best, Google Ads have the power to provide a consistent stream of leads for your business, at a much lower cost than other forms of advertising. But, when they’re not set up correctly, they can be a costly exercise with […]
Out of all the social media channels, LinkedIn makes the most sense when it comes to raising the profile of you and your firm. LinkedIn has more than 722 million users worldwide, with 29 million users in the United Kingdom alone. Out of these, 40% visit the platform daily, and these numbers are rising fast. […]
So your law firm has a stunning website, active social media profiles and an ever-growing email list – but what next? Once you’ve got the basics set up and ready to go, it’s easy to overlook the next step of creating the content to share on these channels. That’s where content marketing comes into play. […]
The short answer: it depends. But, as with all forms of digital marketing, the answer is much more complex than that. The cost of running a PPC campaign depends on a huge number of factors, including: The industry your business is in (the rule of thumb is, the more lucrative, the more expensive the keyword) […]
