This week Google announced that it has delayed phasing out third-party cookies from Google Chrome until at least the second half of 2024. This isn’t the first time Google has delayed these plans, and it’s clear that megacorporations are struggling just like smaller businesses to take on the transition to a cookie-less world. Despite the […]
You’ve hired a digital agency to build you a website. You know what that site needs to do – its functionality. You give the agency a brief, and they return a first version to you. Maybe it’s lacking some of the visual flash you were hoping for. You make a few extra requests and before long […]
Switching reporting platforms isn’t easy. Not only will Universal Analytics stop processing data next year, but you should make the switch from UA to Google Analytics 4 as soon as possible if you want easily comparable data from this year to next. Such big changes naturally come with a lot of questions. Here are some […]
Regardless of the reporting platform you’re using, you can’t just take the numbers at face value. There’s vital context you should consider before judging your site’s success and adjusting your strategy. To judge whether your website is helping your business meet its goals, you need to look at the data. The number of visits your […]
From July 2023 Universal Analytics (UA) will no longer process data, leaving anyone who hasn’t got a grasp of Google Analytics 4 (GA4) by then at a serious disadvantage. I recommend using GA4 from July 2022 at the latest to give you a full year of comparable data once that transition happens, as well as […]
In his book Pitch Anything, sales expert and author Oren Klaff explains his concept of the “croc brain” and how it affects marketing. The croc brain is the ancient, submerged stem of our psyche that deals with fight-or-flight responses and strong but basic emotions. It isn’t interested in reasoning or logic – it doesn’t have […]
Earlier this year Google announced that the latest version of Google Analytics, GA4, will become the only available web analytics service offered by the company starting in July 2023. Universal Analytics (UA) is on the way out and will cease to process new hits as of October 1, 2023. UA and GA4 operate on very different […]
If you’re an avid writer like me, then you’ll love planning out new blog posts for your website, especially when you start to see that your customers are reading and engaging with them. It’s also fascinating to see how much blog posts can improve your website’s discoverability in search engines (amongst other things!). But sometimes, […]
Landing pages are at the centre of an effective marketing campaign. They’re often the first page that a new customer will visit on your website, after interacting with one of your ads. Yet they’re also one of the most overlooked elements of a campaign. While it’s important to spend time creating compelling social or search […]
strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]
What’s up filmmakers, it’s your girl Addie from Base Creative here in London. I hope you enjoyed our video, 5 Mistakes Every Beginner Filmmaker Makes. I will be diving into detail on all the talking points I touched upon in the video. So buckle up! Here we go…
For those of us lucky enough not to be directly affected by Covid-19 itself, we’ve needed to adapt to a new way of life. Working from home, trying to find a quiet space to make calls and perhaps juggle childcare responsibilities, all with a full house.
