Head of Search & Content
Head of Search & Content, and secret Starbucks ambassador
Specialist in all things Google. Abby is a core part of the Search & Content team, with a strong background in copywriting, content and paid search campaigns.
Abby has over 7 years experience, and her work has been featured in many online publications across finance and business.
Local awareness is key for smaller practices, so this guide focuses on how you can use Google’s tools to improve your firm’s discoverability in the local area. We look at: The benefits of local marketing How to set up Google My Business How to keep your Google My Business optimised Bonus tips for appearing in […]
GDPR was a positive step towards better data privacy, but it also meant many email databases were cut significantly in order to fully comply. Although GDPR came into force over 3 years ago now (where has that time gone?!), mailing lists haven’t fully recovered since, and many marketers have turned their back from email marketing […]
Running a paid search campaign on Google is a savvy way of getting new customers to your website. Unlike many other forms of marketing, Google Ads targeting is based on user intent, which means that you can easily reach the people who are actively searching for the products or services you offer. The result: a […]
We’re not even a quarter of the way through 2021 yet, and there are already a couple of significant changes Google has made to Google Ads. If you’re currently running ads for your business, or you’re planning to give them a go, here are the latest Google Ads announcements you need to know. Bye bye […]
Powerful digital marketing for law firms If you’ve never run a PPC campaign for your firm, you’ve struggled to get the right kind of clients with your marketing efforts, or you’re failing to get any clients through digital marketing at all, then it’s time to investigate how Google Ads can work for you. As specialists […]
Frustrated with the performance of your Google Ads account recently? You’re not alone. At their best, Google Ads have the power to provide a consistent stream of leads for your business, at a much lower cost than other forms of advertising. But, when they’re not set up correctly, they can be a costly exercise with […]
Out of all the social media channels, LinkedIn makes the most sense when it comes to raising the profile of you and your firm. LinkedIn has more than 722 million users worldwide, with 29 million users in the United Kingdom alone. Out of these, 40% visit the platform daily, and these numbers are rising fast. […]
So your law firm has a stunning website, active social media profiles and an ever-growing email list – but what next? Once you’ve got the basics set up and ready to go, it’s easy to overlook the next step of creating the content to share on these channels. That’s where content marketing comes into play. […]
The short answer: it depends. But, as with all forms of digital marketing, the answer is much more complex than that. The cost of running a PPC campaign depends on a huge number of factors, including: The industry your business is in (the rule of thumb is, the more lucrative, the more expensive the keyword) […]
