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Coming back from nothing, with Mike McGrail

Watch my first interview with Scottish entrepreneur and marketer Mike McGrail, where a single social media post led to an influx of new business during lockdown.

Success Through Lockdown

A couple of weeks ago I went on the search for answers: how have businesses adapted and changed to succeed through lockdown?

I found some.

Watch my first interview with Scottish entrepreneur and marketer Mike McGrail, where a single social media post led to an influx of new business during lockdown.

Iain Scott

Iain Scott

Founder & CEO

With 18 years in the digital industry, he’s worked through the ranks and now runs the team that does all the hard work.

I’ve got plenty to say

View my other articles and opinion pieces below

Why should brands collaborate? Here’s my personal experience.

We’ve just wrapped up a really successful partnership with the ICPA, a membership organisation of practising accountants in the UK. For Base Creative, it was a great opportunity to bring additional awareness to our marketing propositions, in particular to an audience we’re keen to work more with. For the ICPA, it enabled them to provide […]

Rowing team working together

Partnerships and brand collaborations…what’s the point?

strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]

Taking the lid off agency fees: Why Base Creative is publishing its pricing

Speaking with other marketing agency owners and directors, it’s understandable why publishing pricing feels uncomfortable. But it’s not just agency owners, it’s almost all professional services companies, from law firms to financial services. I want to explore the reasons why many companies are often reluctant to share their fees or pricing publicly, and why they […]

ICPA webinar

Base Creative and ICPA collaborate to bring digital marketing advice to UK accounting firms

It’s been months in the making, with plenty of Zoom calls, a members survey, a whitepaper and the preparation of three upcoming webinars. This is the culmination of a Base Creative and the Institute of Certified Practising Accountants (ICPA) digital marketing collaboration. The ICPA and what they do The Institute of Certified Practising Accountants is […]

ICPA webinar