Whether or not you’re an expert in search engine optimisation, it’s clear that those in the profession love a good acronym (SEO, PPC, CPC, CTR… the list goes on!). And, as a professional or marketer for a financial services firm, there are two more SEO acronyms to know about if you want to improve your […]
Out of all the social media channels, LinkedIn makes the most sense when it comes to raising the profile of you and your firm. LinkedIn has more than 722 million users worldwide, with 29 million users in the United Kingdom alone. Out of these, 40% visit the platform daily, and these numbers are rising fast. […]
So your law firm has a stunning website, active social media profiles and an ever-growing email list – but what next? Once you’ve got the basics set up and ready to go, it’s easy to overlook the next step of creating the content to share on these channels. That’s where content marketing comes into play. […]
The short answer: it depends. But, as with all forms of digital marketing, the answer is much more complex than that. The cost of running a PPC campaign depends on a huge number of factors, including: The industry your business is in (the rule of thumb is, the more lucrative, the more expensive the keyword) […]
Google My Business (GMB) is your local business listing within the search results. It can include things like reviews, opening times, contact information, images, business updates and social media links. If Google assumes the searcher’s intent to be a “local search”, the GMB listing will appear. Let’s have a look at how people use search […]
Search engines, like Google, do a great job at providing answers. So much so, that searchers often don’t need to leave Google to find it. Gone are the days when Google simply provided a top 10 list of relevant websites based on our search terms. Instead, Google decides how best to present the “answer”: Do […]
