Bates Wells
Bates Wells, a London based law firm, asked us to design, develop, and build their new website based on their rebrand and new persona.
Websites & Analytics
Creating powerful destinations for your audience to buy, enquire or engage.
And with data and analytics at the core of our services, everything is measured, tracked and reported.
We are a web design & development agency in London
First impressions count. And it’s likely that your website will be the first thing that your audience will interact with, so it’s important that it’s engaging, easy to use and helps your customer take the next step with your business.
Whether you’re a new business looking for your first website or planning a complete redesign of what you currently have, we’ll work you to build a fully functional website. We can write the content for your website too.
Building your website is just the beginning. We can only understand what success looks like if we measure user behaviour on your website. By tracking and analysing its performance, you’ll know exactly what’s happening. Even better, we can turn these insights into strategic improvements to your website. Improvements designed to increase the conversion rate significantly, which results in more enquiries and more revenue.
Everything starts with a strategy
Our approach to designing or optimising your website is based on a data-driven strategy, where functionality and user experience are always prioritised. Here’s how we can get involved.
Microsites & Landing Pages
Digital experiences built specifically for your marketing campaigns.
Social Listening
Monitor and understand what your customers are saying about you on social media.
Conversion Optimisation
Improve your conversions with strategic website updates.
Analytics & Dashboards
Get data-driven insights on your website performance.
Social Analytics
Discover what’s working for you, and learn from what’s not.
Managing your campaign from strategy to success
There’s no secret to our method. With all our web campaigns, we combine strategic research, planning and expert management. Take a look below for a little more insight.
Discover
Success comes from fully understanding the business you’re in.
We invest time learning about you and your goals, your audience, your message, brand and services, and we explore the market you’re in.
Plan
Using the tailored blueprint, our goal is to carry your audience through each stage of their journey.
This is where our three core propositions of social media, SEO and web come together.
Launch
Our process is one of continuous innovation, where we keep learning, changing and improving the campaign and activity.
Once launched, we use data, analytics and insight to improve the website’s results.
Campaigns we’re proud to shout about
Take a look at a selection of our web projects or view more on our Client Results page.
Worldpay
Worldpay worked with us to design, build and launch the new Partner Discovery portal, aimed at showcasing the software companies Worldpay works with.
Istesso
Istesso is an innovative biotech company. Base Creative helped them portray who they are through digital, with the launch of a brand new website.
Oxford Medical Intelligence
We developed an app and portal now used by some of the biggest international healthcare providers and their patients.
The digital marketing partner trusted by national and global brands
Why choose Base Creative to manage, design and develop your website?
Do visitors leave your site silently, without buying a product, downloading your whitepaper or contacting you?
If you want to convert more visitors into customers, improve the quality of your website leads, and ultimately increase your revenue, you’re in the right place. We’ve launched over 190 websites in our 18 year history. Websites and digital experiences that increase content engagement and generate new leads every month for client partners in a range of sectors.
We’ll evaluate the challenges your business is facing, where your website performance is lacking and recommend the options that will have the most significant effect. All this results in measurable, data-driven changes to your website that’ll maximise the number of visitors that take a desired action.
Analytics team
Iain Scott • Director of Growth
Ideation, initial strategy and to help you define your campaign direction.
Anna Corbett • Director of Client Success
Campaign strategy and tracking and measurement expert.
Greg Mileham • Managing Director
Website development specialist, and technical director.
An insight into our fees and pricing
Not many agencies will be as transparent as us around fees and pricing. That’s because the usual response is ‘it depends’. And it does depend. But we also have plenty of experience to provide some insight and an indication of what to expect when you commission us for your website or campaign.
Analytics & Dashboards
Our dashboards allow you to easily access the most important analytics data, without having to dig around in Google Analytics. These can even be custom made to fit your requirements.
- Standard dashboards, including a measurement plan, setup of tag manager and Google Analytics and standard event tracking
- Advanced Tracking & Dashboards, including measurement plan, setup of tag manager, Google Analytics and standard event and video tracking
- Custom Tracking & Dashboard, as above as well as additional custom tracking.
£1,900 – £4,500
Monthly Reporting Calls These are monthly calls with a member of the analytics team, who will provide tailored insight into the previous month’s performance, and offer ongoing recommendations and activity.
£975 p/m
Websites & Microsites
Almost all our websites and microsites are built based on a bespoke specification. Each site goes through a process of wireframing and prototyping before being fully designed, build and developed.
- Full discovery and strategy session, with detailed communication strategy to understand how the website fits into the client or user-journey
- Working with a project & account manager, and website consultant
- Bespoke design and layout
- WordPress CMS
- Mobile-first approach
- Content population
- Three-stage testing process
- Hosted and fully supported
£12,500 – £25,500
Ready to plan your campaign?
Frequently asked questions
How long does it take to build a website?
A typical website can take between 2-3 months to design, build and populate with content. Content creation is usually where there are delays, so as part of the website creation process, we’ll work with you to acquire or generate the content that the website needs.
Can you host my website?
Yes. And we’d recommend that we do. Websites under our control allow us to easily manage changes and content updates, as well as be responsible to site performance, speed and tracking.
Can I make changes to the website myself?
Yes. And in line with our agreed strategy, we’d encourage you to do so. We’ll provide training as well as ad hoc support should you need it when updating the website.
Can I supply the content for my website?
Yes, you can supply all the assets and content you’d like to see on the website. Naturally, we’ll advise you on the content you’d like to use, and if it’s suitable and in line with the strategy and objectives. For content that does make it to the live site, we’ll optimise and track its level of engagement.
Why is it important to track analytics?
Without data, we know nothing of the site’s performance. Specifically, who’s visiting it, where they came from, how long they spend on the site, hoe engaged they are with your content, and which of our traffic-building campaigns is working (and which are not). Data sits at the heart of our work, and we’ll never run a campaign or launch a website without it.
We’ve got plenty to say
When it comes to insight and knowledge, we want to share the love. Take a look at some of our latest opinions and guides.
Why Google’s YMYL standards matter even more in the age of AI
Google’s AI search demands higher standards for YMYL content. Learn how to keep your financial, legal or health advice visible, trusted and compliant.
AI is changing Search Marketing. Are you changing your strategy?
Google’s search experience is changing – fast. Iain Scott explains how AI Overviews and AI Mode are reshaping search, and what your business needs to do to.
Google just gave us better ad data – here’s why that matters
Google’s Performance Max just got a major upgrade. Anna Corbett breaks down how new channel-level reporting helps you make smarter, data-driven decisions about your ad spend.
Is your marketing missing Google Search’s shift to video?
Charlie Stewart shares how video content can connect with your audience at the exact moment they’re searching – and why it’s time to treat video as a vital search asset, not just a creative one.
