There are so many opportunities for businesses to amplify the good in the world. That includes helping our clients as they lead the way in smart energy, employee-ownership and biotechnology. Each Christmas, however, we look for ways to help others outside of our everyday work. In 2005, we launched the Work With Us programme to […]
You want to use AI to write content quickly. But here’s the problem. ChatGPT isn’t great with straight facts. It’s more interested in creating something that looks like a well-researched piece of content, but when you get into the nitty gritty, you’ll find that a lot of the details are incorrect or the descriptions very […]
Back in August I announced that Base Creative is starting its journey to becoming a B Corp. B Corps are businesses verified to meet high standards of social and environmental performance, transparency and accountability. Businesses can’t have morals – at least, not ones reliant on the personal attitudes of the people working at them. That’s […]
When designing their website, some companies don’t give their homepage much thought. After all, shouldn’t it be the easiest page to design? You’ve got a blank slate – you can put anything and everything about your business on there. What could go wrong? But bad website homepage design is everywhere – and it has a […]
What’s the point? I think about that question all the time. No, I’m not having an existential crisis. I think about it because it’s the first question on the minds of many of our clients and prospects when considering their social media marketing activity. Why is social media important for businesses? What’s the value of […]
We are thrilled to announce that our new book Socialise: Unlock your content, maximise social media engagement and win more work than ever before is now available to order and download on Amazon. Purchase your copy of Socialise here. What is Socialise? Your content isn’t boring. You’re just communicating your content in a boring way. […]
Everybody wants their content to get to the top of Google Search results. To get to the top of Google Search results, you need to understand Google’s Helpful Content Update. The Helpful Content Update priorities content which is original, insightful and therefore helpful to users. If you were hoping to use AI to write great […]
Collecting data is exciting. There’s a big buffet of data out there to choose from, with companies analysing everything from scroll speed to mouse movement. Finding new ways to learn about your site visitors is a great technical challenge. Okay, maybe that’s just me. But whether you find it exciting or excruciating, collecting data on […]
Your content isn’t boring. You’re just communicating your content in a boring way. Every business we talk to has the same problem. They need to harness the power of storytelling to reach their audience, but in a constantly changing online landscape, it feels like a marketing strategy written on Monday is already out of date […]
When it comes to site traffic, your visitors’ journeys are just as important as their destinations. It’s great getting new visitors to your site. However, if you don’t understand how and why they got there, you’re missing half of the picture. Understanding your visitors’ journeys will help you optimise your site’s pages, attract more visitors […]
Businesses don’t have morals. Businesses can’t have morals. That might sound cynical. I disagree. A business is a mechanism for making money. If morals replace money as your business’ bottom line, your business will run out of money. Whatever good your business was doing will disappear along with it. We need to accept that a […]
TL;DR: You need to become an expert summariser. Instead of drip-feeding your audience information, you need to hand them the power. By providing a TL;DR (Too Long; Didn’t Read) at the start of your meetings, client conversations and sales pitches, you lay the groundwork for exceptional interactions between you and your team, clients and prospects. […]
