Posting content online can feel like tossing a message in a bottle into the ocean and hoping a response will float back. You can experiment all you like, but without a process you’ll be lost at sea. Digital platforms can give you such a massive potential audience, yet the irony is that you may find […]
From July 2023 Universal Analytics (UA) will no longer process data, leaving anyone who hasn’t got a grasp of Google Analytics 4 (GA4) by then at a serious disadvantage. I recommend using GA4 from July 2022 at the latest to give you a full year of comparable data once that transition happens, as well as […]
From 30 June 2022, responsive search ads will be the only type of text ad you can create in Google Ads. You’ll still be able to create call ads, but this update means that you’ll no longer be able to create expanded text ads. What does update this mean for marketing managers? If you already […]
In his book Pitch Anything, sales expert and author Oren Klaff explains his concept of the “croc brain” and how it affects marketing. The croc brain is the ancient, submerged stem of our psyche that deals with fight-or-flight responses and strong but basic emotions. It isn’t interested in reasoning or logic – it doesn’t have […]
You’ll need to switch to Google Analytics 4 sooner or later, and the sooner, the better. Universal Analytics won’t stop processing data until July 2023, but if you want comparable data from this year to the next you should start using GA4 a full year before that hard deadline. Learning how to use GA4 when […]
There’s a misconception that email marketing is a thing of the past, left in the dust by social media and the race to the top of Google’s search results. This couldn’t be further from the truth. Email is still an extremely useful marketing medium that can reap tangible results. The greatest returns are often seen […]
Although LinkedIn sells itself as a social media platform designed for networking, a lot of the connections we make on the site are with people we already know. In an ideal marketing world we would be using LinkedIn to reach a far wider audience than the people already in our orbit. We’d show off our […]
Hashflags! Is this yet another social media ‘thing’ we need to care about, learn about and incorporate into our social media strategy? Thankfully, for most of us, the answer is ‘no’. However, to keep you informed and ‘in the know’ just in case your newly hired social media manager mentions hashflags in the next marketing […]
Getting to know an SEO agency before working with them is easier said than done. Knowing the right questions to ask, however, can ensure that you find the agency that fits your business needs. These 5 questions will help you get an insight into a prospective SEO agency, what your relationship with them should look […]
Earlier this year Google announced that the latest version of Google Analytics, GA4, will become the only available web analytics service offered by the company starting in July 2023. Universal Analytics (UA) is on the way out and will cease to process new hits as of October 1, 2023. UA and GA4 operate on very different […]
Have you been manipulating events in UA (Universal Analytics) and struggling to fit all the data you need into “Event Category,” “Event Action,” and “Event Label”? Often, these attempts end in long strings of data parts which need to be pulled apart again and regrouped in reports. Custom dimensions have been one solution but setting […]
Creative techniques to level up your TikTok content TikTok is one of the fastest growing social media platforms in the world, expected to reach 1.5 billion users by the end of 2022, 13 million of whom are in the UK. Many businesses still find this relatively new platform intimidating and there are more than a […]
