When it comes to recruiting new employees, social media can be one of the most important tools in your business’ arsenal if you know how to use it. In 2021 over 95% of jobseekers used social media on their search. However, simply using social media to promote job vacancies won’t be enough if you want to […]
Switching reporting platforms isn’t easy. Not only will Universal Analytics stop processing data next year, but you should make the switch from UA to Google Analytics 4 as soon as possible if you want easily comparable data from this year to next. Such big changes naturally come with a lot of questions. Here are some […]
Regardless of the reporting platform you’re using, you can’t just take the numbers at face value. There’s vital context you should consider before judging your site’s success and adjusting your strategy. To judge whether your website is helping your business meet its goals, you need to look at the data. The number of visits your […]
Google Business Profiles make your business more visible online. Your profile will give you the opportunity to customise your business’s listing across Google Search and Maps. If you’re in the UK and search for “Base Creative” on your desktop browser, for example, our profile will appear separately down the right hand side of your search […]
Posting content online can feel like tossing a message in a bottle into the ocean and hoping a response will float back. You can experiment all you like, but without a process you’ll be lost at sea. Digital platforms can give you such a massive potential audience, yet the irony is that you may find […]
From July 2023 Universal Analytics (UA) will no longer process data, leaving anyone who hasn’t got a grasp of Google Analytics 4 (GA4) by then at a serious disadvantage. I recommend using GA4 from July 2022 at the latest to give you a full year of comparable data once that transition happens, as well as […]
From 30 June 2022, responsive search ads will be the only type of text ad you can create in Google Ads. You’ll still be able to create call ads, but this update means that you’ll no longer be able to create expanded text ads. What does update this mean for marketing managers? If you already […]
In his book Pitch Anything, sales expert and author Oren Klaff explains his concept of the “croc brain” and how it affects marketing. The croc brain is the ancient, submerged stem of our psyche that deals with fight-or-flight responses and strong but basic emotions. It isn’t interested in reasoning or logic – it doesn’t have […]
You’ll need to switch to Google Analytics 4 sooner or later, and the sooner, the better. Universal Analytics won’t stop processing data until July 2023, but if you want comparable data from this year to the next you should start using GA4 a full year before that hard deadline. Learning how to use GA4 when […]
There’s a misconception that email marketing is a thing of the past, left in the dust by social media and the race to the top of Google’s search results. This couldn’t be further from the truth. Email is still an extremely useful marketing medium that can reap tangible results. The greatest returns are often seen […]
Although LinkedIn sells itself as a social media platform designed for networking, a lot of the connections we make on the site are with people we already know. In an ideal marketing world we would be using LinkedIn to reach a far wider audience than the people already in our orbit. We’d show off our […]
Hashflags! Is this yet another social media ‘thing’ we need to care about, learn about and incorporate into our social media strategy? Thankfully, for most of us, the answer is ‘no’. However, to keep you informed and ‘in the know’ just in case your newly hired social media manager mentions hashflags in the next marketing […]
