Are you thinking about running an influencer campaign? (Yes!) Then, you’re in the right place. Influencers can be incredibly powerful and they can take your campaign to the next level. You can use an influencer if you’re looking to increase: Brand awareness Sales User generated content Don’t be fooled into thinking you should use the […]
The short answer: it depends. But, as with all forms of digital marketing, the answer is much more complex than that. The cost of running a PPC campaign depends on a huge number of factors, including: The industry your business is in (the rule of thumb is, the more lucrative, the more expensive the keyword) […]
Google My Business (GMB) is your local business listing within the search results. It can include things like reviews, opening times, contact information, images, business updates and social media links. If Google assumes the searcher’s intent to be a “local search”, the GMB listing will appear. Let’s have a look at how people use search […]
We’re impatient beings. Almost anything can be delivered to our doors in a matter of hours. It’s not a luxury, it’s become an expectation. Time is precious, and no-one likes to waste it. With that in mind, it’s no surprise that a website’s page load time can impact the likelihood of visitor retention. In fact, […]
Search engines, like Google, do a great job at providing answers. So much so, that searchers often don’t need to leave Google to find it. Gone are the days when Google simply provided a top 10 list of relevant websites based on our search terms. Instead, Google decides how best to present the “answer”: Do […]
