Twitter is an important platform for many, especially businesses within the professional services industry. I’m sharing 6 tips you can implement into your strategy to result in increased brand awareness, more website traffic, and increasing conversions. All of these tips come from our recent series of the Sharing Social podcast. We’ll link to the relevant […]
With special guest, Anita Veszeli from Ericsson This month Base Creative and ContentCal collaborated to interview the Director of Social Media and Advocacy at Ericsson, Anita Veszeli. Ericsson is one of the leading providers of Information and Communication Technology around the world. In this episode, we discuss social listening – what it’s for, how it […]
With special guest, Kelsey Nebbeling, Reckitt This month on the Sharing Social podcast, Base Creative and ContentCal joined forces once again to interview the Social Media Senior Manager of Reckitt, the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition. Meet Kelsey Nebbeling. She leads on the […]
When thinking about your social media strategy, do you give Pinterest a thought? Chances are, the answer is no. The most popular social channels like Facebook, Instagram and LinkedIn tend to dominate the space, and new social channels like TikTok and Clubhouse are gaining popularity every day. But here’s why you should reconsider the platform […]
The other day I was uploading assets to Facebook’s Ad Manager. I had a meeting with the client that afternoon and was doing the final checks. Ad formats, placements, targeting, budget, UTMs, and… one that’s often forgotten – SRT files. To you and me, that means captions. What is an SRT file? SRT stands for […]
What is audio-first social media? Audio-first social media is the future. It’s a bold statement but one I believe to be true. When you first think of ‘social media’, chances are you think of endless feeds filled with aesthetic photos and TikTok style videos. Imagine if you couldn’t see any of that, and instead were […]
Today I want to dive into all things Clubhouse with you. Not heard of it yet? Well, it’s a new audio-first social media app that could be used to help market your business. At this point, you might be thinking, ‘not another social platform to manage!’ But there are definitely some benefits from getting involved […]
Are you thinking about running an influencer campaign? (Yes!) Then, you’re in the right place. Influencers can be incredibly powerful and they can take your campaign to the next level. You can use an influencer if you’re looking to increase: Brand awareness Sales User generated content Don’t be fooled into thinking you should use the […]
