Senior Social Media Strategist
Senior Social Media Strategist and TikTok addict.
Rebecca is an award Senior Social Media Strategist at Base Creative, who specialises in paid social. She’s previously organised and co-hosted the Sharing Social podcast, and co-authored and published Socialise.
Rebecca has over 9 years’ experience in the industry and has spoken at some of the UK’s biggest social media events about her expertise in TikTok advertising and thought leadership, including BrightonSEO, Digital Women, and Cambridge Social Media. With a keen eye for the latest social media trends, you can count on Rebecca for the latest insights and strategy advice for B2B brands in the professional services sector.
What is audio-first social media? Audio-first social media is the future. It’s a bold statement but one I believe to be true. When you first think of ‘social media’, chances are you think of endless feeds filled with aesthetic photos and TikTok style videos. Imagine if you couldn’t see any of that, and instead were […]
With special guest, Andy Lambert from ContentCal This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! This month’s episode: In this episode, we sit down with Andy Lambert, Director of Growth at ContentCal. We […]
Today I want to dive into all things Clubhouse with you. Not heard of it yet? Well, it’s a new audio-first social media app that could be used to help market your business. At this point, you might be thinking, ‘not another social platform to manage!’ But there are definitely some benefits from getting involved […]
With special guest, Harry Gardiner from Nexus PR Welcome to Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! In this episode, we sit down with Harry Gardiner, Social Ecosystem Project Manager at Inside Ideas Group. […]
Welcome to Sharing Social, the monthly show where we talk all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! For our first episode, we sit down with the social team at Base Creative and chat about how social media has changed over the years and […]
Are you thinking about running an influencer campaign? (Yes!) Then, you’re in the right place. Influencers can be incredibly powerful and they can take your campaign to the next level. You can use an influencer if you’re looking to increase: Brand awareness Sales User generated content Don’t be fooled into thinking you should use the […]
The biggest threat to a social media strategy, like all marketing strategies, is guesswork and assumption. Guessing where you think your market is, or which social media platforms they use can leave you with that head-scratching moment of “why didn’t this work?”. Here’s 5 easy steps and plenty of data-sets you need to give your […]
TikTok is the talk of the town right now. Everyone has something to say about it, whether it be about the latest trends, the most recent controversy, or how to advertise on TikTok.
Have you run into a handful of unforeseen problems when recording your first video from home during lockdown? So did we, but here’s how we made it work...
Wikipedia's new social media platform promises to never sell your data to third-party companies.
Mental Health Awareness Week is hosted by the Mental Health Foundation. It took place last week and we checked in with the team to see how they feel about mental health, especially in the workplace.
A couple of weeks ago Facebook announced that they would be giving “more information and control over your experience.” to users, especially in regards to posts and ads appearing on the feed.