Businesses don’t have morals. Businesses can’t have morals. That might sound cynical. I disagree. A business is a mechanism for making money. If morals replace money as your business’ bottom line, your business will run out of money. Whatever good your business was doing will disappear along with it. We need to accept that a […]
TL;DR: You need to become an expert summariser. Instead of drip-feeding your audience information, you need to hand them the power. By providing a TL;DR (Too Long; Didn’t Read) at the start of your meetings, client conversations and sales pitches, you lay the groundwork for exceptional interactions between you and your team, clients and prospects. […]
Uncertainty. There are few words more toxic in the world of business. And if there’s any business that’s been plagued by uncertainty, it’s Twitter. If you have paid Twitter Ads as part of your business-to-business marketing strategy, you’ll no doubt have felt more than your share of uncertainty over the last year. That ends now. […]
Everyone is talking about Threads. After months of chaos and rule changes on Twitter, Meta’s new platform is promising the repackaged return of Twitter’s golden years. Have a Twitter B2B marketing campaign sitting on the shelf that you haven’t had the chance to launch? This is a perfect opportunity to use it on Threads instead, […]
The Base Creative team has had a presence at Turing Fest, Europe’s most talked about tech event, since 2016. It’s not just time to soak up great content from highly experienced and qualified speakers but also an opportunity to be fully immersed in conversations around business strategy, technology, growth – and where we come in. […]
Facebook Ads let you put your message in front of nearly 3 billion people. For some sectors, however, there are restrictions in place about the types of adverts that you can run and how. If you work in the energy sector, you’re more likely to run into some of these restrictions than other businesses. That […]
There’s always a story. It’s all stories, really. The sun coming up every day is a story. Everything’s got a story in it. Terry pratchett Two fish are swimming in the sea. “Water’s warm today,” says one. The other looks confused. “What’s water?” It can be hard to notice something when you’re surrounded by it. […]
AI has taken the world of digital marketing by storm. We’ve seen AI being used in Google Analytics, it’s changing the way we approach content marketing and what we post on social media. Now, it’s the turn of Google Ads. The platform already includes a range of AI features and, at Google Marketing Live, recently […]
Over 700,000 people die by suicide every year according to the World Health Organisation. For every death there are an estimated twenty attempted suicides. People in need require easy access to support – in their timezone and language – so that they can be listened to in confidence and without prejudice as soon as possible. […]
Stop someone on the street and ask them what they think when they hear “AI.” You’ll likely hear a few answers. ChatGPT. Automation. Computers taking over the human race. Many conversations about AI are warped by preconceptions. These range from sci-fi ideas about AI capabilities, to limited understandings of AI’s use based on specific services. […]
Audience research and customer insight is a critical part of any successful digital marketing activity. Last year, Base Creative undertook a project to rebuild London Southend Airport’s website to reflect its values and improve revenue generation. To design the new website, it was vital that we first gain an exhaustive understanding of all of the […]
At the end of last year we set ourselves the challenge of finding and implementing a new team wellbeing initiative that would give us measurable results. For the last three months, our team has had access to mental health check-ins, advice, and therapy sessions whenever they need them. Here’s why we made this change and […]
