Opinion

Base Creative’s home is now on the fringe of the City and in the heart of Aldgate: the sky-scraping and awe-inspiring Aldgate Tower.

Twitter is an important platform for many, especially businesses within the professional services industry. I’m sharing 6 tips you can implement into your strategy to result in increased brand awareness, more website traffic, and increasing conversions. All of these tips come from our recent series of the Sharing Social podcast. We’ll link to the relevant […]

If you’re an avid writer like me, then you’ll love planning out new blog posts for your website, especially when you start to see that your customers are reading and engaging with them. It’s also fascinating to see how much blog posts can improve your website’s discoverability in search engines (amongst other things!). But sometimes, […]

Have you set up your firm’s Google Business Profile? If you haven’t, then make it your priority to claim your account. After all, who doesn’t love a free way of getting more awareness and new enquiries for their local business? Anna, our Director of Client Success, previously explored why local businesses should get a Google […]

Landing pages are at the centre of an effective marketing campaign. They’re often the first page that a new customer will visit on your website, after interacting with one of your ads. Yet they’re also one of the most overlooked elements of a campaign.  While it’s important to spend time creating compelling social or search […]

We wanted to showcase a community we work closely with to celebrate the success of digital women across the UK.  Base Creative is sponsoring the 2021 Digital Women Awards, an event to celebrate the best and brightest working in digital. This year’s awards ceremony is taking place on Thursday 25th November.  With women making up […]

We’ve just wrapped up a really successful partnership with the ICPA, a membership organisation of practising accountants in the UK. For Base Creative, it was a great opportunity to bring additional awareness to our marketing propositions, in particular to an audience we’re keen to work more with. For the ICPA, it enabled them to provide […]

strategic partnership (n); an arrangement between two companies or organizations to help each other or work together, to make it easier for each of them to achieve the things they want to achieve; dictionary.cambridge.org collaboration (n); the situation of two or more people working together to create or achieve the same thing; dictionary.cambridge.org Base Creative […]

Speaking with other marketing agency owners and directors, it’s understandable why publishing pricing feels uncomfortable. But it’s not just agency owners, it’s almost all professional services companies, from law firms to financial services. I want to explore the reasons why many companies are reluctant to share their fees or pricing publicly, and why your business […]

This September I was delighted to head down to BrightonSEO and present my talk ‘How to leverage user intent to create high performing TikTok ads’ at the Paid Social Show.  Today I’m going to be sharing some insights from that talk, to show you why TikTok should be part of your marketing strategy – even […]

Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights.  Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]

On 23rd July, I delivered a talk at BrightonSEO (virtually this time round!) all about persuasion in search, exploring how (and why) you should harness the power of psychology in SEO. By leveraging a range of persuasion techniques in your content and other areas, you can encourage more people to visit your site and engage […]