Speaking with other marketing agency owners and directors, it’s understandable why publishing pricing feels uncomfortable. But it’s not just agency owners, it’s almost all professional services companies, from law firms to financial services. I want to explore the reasons why many companies are reluctant to share their fees or pricing publicly, and why your business […]
This September I was delighted to head down to BrightonSEO and present my talk ‘How to leverage user intent to create high performing TikTok ads’ at the Paid Social Show. Today I’m going to be sharing some insights from that talk, to show you why TikTok should be part of your marketing strategy – even […]
Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights. Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]
On 23rd July, I delivered a talk at BrightonSEO (virtually this time round!) all about persuasion in search, exploring how (and why) you should harness the power of psychology in SEO. By leveraging a range of persuasion techniques in your content and other areas, you can encourage more people to visit your site and engage […]
It’s one thing to write content for your company’s blog, it’s another thing altogether to create content that’s valuable to your audience. One of the best ways to do just that is to use topic clusters in your content marketing strategy. With topic clusters, you can provide in-depth advice and information on the areas your […]
TikTok Ads are growing in popularity this year thanks to an increase in users across the platform (there’s now over 13 million!), new ad types being rolled out, and low cost per click compared to other social media platforms. In fact, in a recent campaign we carried out across Instagram and TikTok, Instagram ads cost […]
It’s been months in the making, with plenty of Zoom calls, a members survey, a whitepaper and the preparation of three upcoming webinars. This is the culmination of a Base Creative and the Institute of Certified Practising Accountants (ICPA) digital marketing collaboration. The ICPA and what they do The Institute of Certified Practising Accountants is […]
When thinking about your social media strategy, do you give Pinterest a thought? Chances are, the answer is no. The most popular social channels like Facebook, Instagram and LinkedIn tend to dominate the space, and new social channels like TikTok and Clubhouse are gaining popularity every day. But here’s why you should reconsider the platform […]
The other day I was uploading assets to Facebook’s Ad Manager. I had a meeting with the client that afternoon and was doing the final checks. Ad formats, placements, targeting, budget, UTMs, and… one that’s often forgotten – SRT files. To you and me, that means captions. What is an SRT file? SRT stands for […]
With more of us working from home, some traditional methods of keeping in touch with clients have gone, but not all is lost. There’s plenty you can do, like virtual tours, hosting webinars, sending pre-recorded personalised messages, or, something that we’ve enjoyed, client tea times. Last summer, we launched our client tea times to touch […]
We all consume vast amounts of short-form video, whether it be through Instagram, TikTok, Facebook, Twitter… the list goes on! In this article, we’ll learn how to maximise results with short-form video on social media. Let’s start with understanding what short-form video actually is: What is short-form video? Short-form video is typically less than 2 […]
We’re not even a quarter of the way through 2021 yet, and there are already a couple of significant changes Google has made to Google Ads. If you’re currently running ads for your business, or you’re planning to give them a go, here are the latest Google Ads announcements you need to know. Bye bye […]
