skip to main content

The mobile update is here. Or is it?

Find out our thoughts on the recent Google update causing chaos amongst webmasters and SEOs everywhere.

This week, webmasters everywhere were hit with Google’s latest algorithm update, centred around being mobile-friendly.

Here at Base Creative we’ve been anticipating its arrival since Google’s announcement back in February. But wait, where is the update?

It’s pretty hard not to get swept up in all the excitement and imagine that as the algorithm rolls out, there’ll be some crazy fireworks, lots of people crowding around their computers, and rankings changing magically before our very eyes. Well, that hasn’t happened, (with this update anyway, there’s still hope!) because Google’s mobile-friendly update is on-going.

Hopefully you have a mobile-friendly site already, but if you don’t, never fear, as Google are evaluating whether sites are mobile-friendly or not when they’re crawled. You won’t have to wait until the next major update to rectify and pages which weren’t made mobile-friendly in time.

So, whether you’re mobile-friendly or not, you’ve eagerly checked the stats on release day, waiting to see your ranking skyrocket or fall miserably. However, you see no change, so you’re okay? You’ve done it? You’ve avoided the update? Wrong. Google have made it quite clear that you definitely won’t be able to see any effects of the update for a good week or so, which is when most pages will have been indexed.

Bit of an anti-climax isn’t it?

While changes might not be as dramatic as expected, we are still in a state of limbo until sites have been indexed by the new mobile bot. The times when we get to see which sites have made it through the changes, and which have suffered are yet to come.

Watch this space to see just what impact the mobile-update has had!

Becca Holloway

Becca Holloway

Social Media Consultant

Becca is a social media consultant at Base Creative and has coordinated Sharing Social London meet-ups since launching in early 2018.

I’ve got plenty to say

View my other articles and opinion pieces below

Lessons learned from IBM’s social strategy

Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights.  Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]

How to create the perfect TikTok Ad

TikTok Ads are growing in popularity this year thanks to an increase in users across the platform (there’s now over 13 million!), new ad types being rolled out, and low cost per click compared to other social media platforms.  In fact, in a recent campaign we carried out across Instagram and TikTok, Instagram ads cost […]

Why you should reconsider Pinterest in your social media strategy

When thinking about your social media strategy, do you give Pinterest a thought? Chances are, the answer is no. The most popular social channels like Facebook, Instagram and LinkedIn tend to dominate the space, and new social channels like TikTok and Clubhouse are gaining popularity every day. But here’s why you should reconsider the platform […]