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Iain Scott

Iain Scott

Founder & CEO

Iain Scott

Founder & CEO and fitness maniac.

With 18 years in the digital industry, he’s worked through the ranks from web design freelancer, SEO specialist through to social media, and now leads the team that does all the hard work.

Iain has worked with brands such as the BBC, the RSPCA, the National Trust, Harrods…but really doesn’t like to talk about it.

Some notable highlights from his many years in digital:

  • Co-authored and published Socialise in 2023
  • In 2017, co-authored and published his first book: 50 Days of Social Media
  • Co-host of the social media podcast, Sharing Social
  • Guest lecturer at City University on Digital Marketing.

Here’s my recommended reading

Socialise: Your ultimate social media handbook, now available on Amazon

We are thrilled to announce that our new book Socialise: Unlock your content, maximise social media engagement and win more work than ever before is now available to order and download on Amazon. Purchase your copy of Socialise here. What is Socialise? Your content isn’t boring. You’re just communicating your content in a boring way. […]

Share the Love: How we ended 2022 on a high

In 2005 Base Creative launched the Work With Us Programme, providing pro-bono digital marketing services to one London-based charity every year. As our agency grew, so did the programme, becoming a budget set aside to provide pro-bono services to multiple charities, chosen based on our ability to have the greatest impact.  Since 2019 we have […]

I used AI to generate my Tweets for a month. This is what I learned.

“ChatGPT has no inner being, it has been nowhere, it has endured nothing, it has not had the audacity to reach beyond its limitations, and hence it doesn’t have the capacity for a shared transcendent experience, as it has no limitations from which to transcend.” This was part of songwriter Nick Cave’s response to a […]

Your 2023: digital marketing in the year ahead

Our team recently discussed the changes and trends they expect our clients to experience this year across the worlds of search, social media, analytics and content marketing. I have compiled their insights here, along with the reasoning behind each prediction. Search Google’s criteria for judging search results underwent significant changes in late 2022, with huge […]