Out of all the social media channels, LinkedIn makes the most sense when it comes to raising the profile of you and your firm. LinkedIn has more than 722 million users worldwide, with 29 million users in the United Kingdom alone. Out of these, 40% visit the platform daily, and these numbers are rising fast. […]
So your law firm has a stunning website, active social media profiles and an ever-growing email list – but what next? Once you’ve got the basics set up and ready to go, it’s easy to overlook the next step of creating the content to share on these channels. That’s where content marketing comes into play. […]
Watch my first interview with Scottish entrepreneur and marketer Mike McGrail, where a single social media post led to an influx of new business during lockdown.
Part of making sure your customers are in the know about your response to COVID-19 is to update your Google My Business listing which appears in Google's local and map results.
In the wake of the Covid-19 pandemic, many businesses are facing uncertainty, there has been so much change in such a short space of time. It can be daunting to know where to turn to next, especially when it comes to your digital marketing strategy.
Last week part of the team took a trip to BrightonSEO to discover what's new in SEO. Read on to find out what we discovered.
Turing Fest is one of Scotland's biggest meet ups of tech minds, and includes some big (geek insider) names like Rand Fishkin and Oli Gardner.
The way we consume information online is constantly changing and our industry is used to this. Adapting to change, new technology and conveying our messages in fresh innovative ways is a standard of the world of digital marketing.
Some thoughts on topical targeting, machine learning, snippets and the tendencies of the SEO industry to take things quite literally. (Shocking video!)
This is another MozCon summary, but it’s not what you’d expect. It’s mostly about playing the recorder.
In May 2016 I entered a competition to win tickets to the best digital marketing conference in the land. I was lucky enough to win. This is the story about the wonders of my adventure to MozCon.
Last Friday, I was lucky enough to take a trip down to the seaside for a day jam packed with SEO goodness. Since I only completed my apprenticeship earlier this year, I was super excited to see what my first ever conference would have in store for me!