Pivoting your social media marketing
Find out how a company whose primary products are tea towels, adapted their marketing message and saw double on year-on-year increase in sales.
Iain Scott
Founder & CEO
Founder & CEO and fitness maniac.
With 18 years in the digital industry, he’s worked through the ranks from web design freelancer, SEO specialist through to social media, and now leads the team that does all the hard work.
Iain has worked with brands such as the BBC, the RSPCA, the National Trust, Harrods…but really doesn’t like to talk about it.
Some notable highlights from his many years in digital:
- Co-authored and published Socialise in 2023
- In 2017, co-authored and published his first book: 50 Days of Social Media
- Co-host of the social media podcast, Sharing Social
- Guest lecturer at City University on Digital Marketing.
Here’s my recommended reading
Coming back from nothing, with Mike McGrail
Watch my first interview with Scottish entrepreneur and marketer Mike McGrail, where a single social media post led to an influx of new business during lockdown.
Adapting During Times of Change
In the wake of the Covid-19 pandemic, many businesses are facing uncertainty, there has been so much change in such a short space of time. It can be daunting to know where to turn to next, especially when it comes to your digital marketing strategy.
Base Creative Have Moved Studio
We’ve been based in the Business Design Centre for over 14 years. We loved our time in Angel, but we’re moving up and embarking on a new journey.
Iain’s Top 9 Turing Fest Tweets
Turing Fest is one of Scotland's biggest meet ups of tech minds, and includes some big (geek insider) names like Rand Fishkin and Oli Gardner.
What would the best company in the world do?
This is what happened when two people got together and asked the question 'What would the best company in the world do?'. The power of the Master Mind.
20 must have headline phrases that will make you feel like a pro
Get some fantastic insight into which article headlines are real attention grabbers
Become THE source of information
Becoming a trusted source of new content will make you to go-to person for industry content.
Twice each year I go back to high school. Here’s why.
Entering a large networking event at a conference hall, somewhere in the plush green fields of Hertfordshire, I was fortunate to bump into my old business teacher from high school. Having only left school about 5 years previously, we both remembered each other and took the opportunity to catch up. The date was 2005.
Back to basics with Twitter – top 8 tips
Twitter is about engagement, starting, building and maintaining relationships, and then leveraging those relationships.
Beginners guide to microcopy
It can be very easy to get lost in the design of our website and forget about the user’s experience