Senior Social Media Strategist
Senior Social Media Strategist and TikTok addict.
Rebecca is an award winning Senior Social Media Strategist at Base Creative, who specialises in paid social. She’s previously organised and co-hosted the Sharing Social podcast, and co-authored and published Socialise.
Rebecca has over 9 years’ experience in the industry and has spoken at some of the UK’s biggest social media events about her expertise in TikTok advertising and thought leadership, including BrightonSEO, Digital Women, and Cambridge Social Media. With a keen eye for the latest social media trends, you can count on Rebecca for the latest insights and strategy advice for B2B brands in the professional services sector.
This September I was delighted to head down to BrightonSEO and present my talk ‘How to leverage user intent to create high performing TikTok ads’ at the Paid Social Show. Today I’m going to be sharing some insights from that talk, to show you why TikTok should be part of your marketing strategy – even […]
Every month, Base Creative and ContentCal join forces for the Sharing Social podcast, the monthly show to connect the people behind the hashtags with content, ideas and insights. Today we wanted to share our lessons learned from our guest this month, Nada Alkutbi, EMEA Social Media Leader at IBM. Nada is an experienced digital and […]
With special guest, Nada Alkutbi from IBM This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! For this series, we’re delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca […]
TikTok Ads are growing in popularity this year thanks to an increase in users across the platform (there’s now over 13 million!), new ad types being rolled out, and low cost per click compared to other social media platforms. In fact, in a recent campaign we carried out across Instagram and TikTok, Instagram ads cost […]
When thinking about your social media strategy, do you give Pinterest a thought? Chances are, the answer is no. The most popular social channels like Facebook, Instagram and LinkedIn tend to dominate the space, and new social channels like TikTok and Clubhouse are gaining popularity every day. But here’s why you should reconsider the platform […]
With special guest, Will Bonaddio from Electric House This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! In this episode, we sit down with Will Bonaddio to discuss running successful video ads on social […]
The other day I was uploading assets to Facebook’s Ad Manager. I had a meeting with the client that afternoon and was doing the final checks. Ad formats, placements, targeting, budget, UTMs, and… one that’s often forgotten – SRT files. To you and me, that means captions. What is an SRT file? SRT stands for […]
Engaging content really helps take your social media campaign to the next level. But we know that posts ideas are tough to come up with all the time, which is why we’ve created this guide sharing our 10 most engaging social post ideas to help you out. The best social media campaigns include a variety […]
What is a follower campaign? A followers campaign does what it says on the tin. It’s a great way to help increase growth on your Twitter account, or in other words, help get you more followers. How can a follower campaign benefit my business? You can use a followers campaign to help build awareness of […]
When you’re starting a new campaign to promote yourself, one of the first considerations you’re likely to have is which social media platform you should use. This will depend on your audience, goals, and the types of content you want to create and share. Let’s dive in! Who’s your audience? First of all, who’s your […]
Use our checklist to learn how to promote your webinar before, during and after the event! 4 weeks prior to your webinar Determine how you will measure the success of your campaign Before you start your campaign, it’s important to determine how you will measure the success of your campaign. What’s the desired outcome you […]
With special guest, Lucy McVey from LMV Social This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening – the list goes on! In this episode, we sit down with Lucy McVey, Social Media Strategist & Manager at LMV Social. […]
