On 10th November 2022, Google Analytics 4 (GA4) introduced some major changes with massive implications for other Google properties, particularly Looker Studio (formerly Google Data Studio). The GA4 team implemented API “quotas” – a PR friendly way of saying “limits” – on requests for Management and Reporting APIs. API stands for “Application Programming Interface” and […]
Content focused on environment, sustainability and governance (ESG) concerns used to be seen as a stuffy box-ticking exercise. Why is it then that over the last five years ESG has seen a 1150% increase in interest across social media? What changed? Just a few years ago there was no question that LinkedIn was the preferred […]
London agencies are often expected to have high-stress work environments. Back in October, Digital Project Manager Paige Steel-Thomas wrote an article explaining how she stops client stress impacting our team. As Base Creative’s wellbeing champion, I wanted to share more information about our wellbeing strategy with our clients and peers, breaking down how we prioritise […]
There’s no escaping it: Twitter is undergoing some huge changes. Elon Musk’s $44 billion buy-out has already seen mass firings, resignations and radical new features introduced, including an $8 subscription model which verifies users and impacts their ability to be targeted by ads. By the time you are reading this there will have undoubtedly already […]
Agnostic thinking gets a bad rap. It’s seen as wish-washy, non-committal, even cowardly. Pick a side. Take a risk. Buy bitcoin. Cash out. Put it all on red. Live dangerously. Figure out what your principles are and don’t waver. Positive agnostic thinking isn’t about avoiding decisions, however. It’s about freeing yourself from preconceptions that might be […]
Whether you’re creating content for your site or just updating it, forming a strategy around your audience’s interests is easier said than done. You’ll likely have a vague version of your ideal audience in mind – their industry, their job titles – but what are they actually looking for when they arrive on your site? […]
Last week was BrightonSEO, and for the first time the entire Base Creative team was able to attend. Here’s what each team member took away from the conference, including insights from particular talks, the importance of team wellbeing, the value of content marketing, and more. Iain Scott, founder & CEO Although I had the honour […]
Ironically, encouraging authenticity can lead to content which appears less authentic. The word “authentic” can be misinterpreted as meaning “emotional”, “personal” or simply “fun”. How do you make content that feels “honest”? Failed attempts at authenticity often lead with an appeal to the personal – “you can trust me because of the internal emotional factors that […]
You’ve recently launched your new website or you’ve updated one of your pages, but when you Google it, it doesn’t appear among the search results. This could mean that your site or page has not been indexed by Google yet. Indexing is the process by which Google adds new or updated pages to its index […]
This week Google announced that it has delayed phasing out third-party cookies from Google Chrome until at least the second half of 2024. This isn’t the first time Google has delayed these plans, and it’s clear that megacorporations are struggling just like smaller businesses to take on the transition to a cookie-less world. Despite the […]
When Instagram’s Adam Mosseri appears on social media feeds, his message is rarely received well. The CEO’s most recent video has been criticised by top social media influencers, drawing disapproval from Kim Kardashian, Chrissy Teigan and Kylie Jenner to name a few. Mosseri’s videos, usually explaining Instagram’s future trajectory, don’t just have big implications for […]
You’ve hired a digital agency to build you a website. You know what that site needs to do – its functionality. You give the agency a brief, and they return a first version to you. Maybe it’s lacking some of the visual flash you were hoping for. You make a few extra requests and before long […]
