We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human Mike was on the cusp of a breakthrough which would kickstart his meteoric rise from underdog to alpha male. All it […]
Two years ago, TikTok began emerging as one of the most important social media platforms. The tide was just beginning to turn. Ads were newly introduced, and businesses were starting to see the potential of TikTok. Now, TikTok SEO presents businesses with an opportunity to take their organic content to the next level. Not only […]
In 2005 Base Creative launched the Work With Us Programme, providing pro-bono digital marketing services to one London-based charity every year. As our agency grew, so did the programme, becoming a budget set aside to provide pro-bono services to multiple charities, chosen based on our ability to have the greatest impact. Since 2019 we have […]
“ChatGPT has no inner being, it has been nowhere, it has endured nothing, it has not had the audacity to reach beyond its limitations, and hence it doesn’t have the capacity for a shared transcendent experience, as it has no limitations from which to transcend.” This was part of songwriter Nick Cave’s response to a […]
When putting together a social media campaign, you might reach the point where you decide a dedicated tool to help you finish the job is required. This post looks at the four main areas you should consider when choosing a new social media management tool.
E-A-T: expertise, authoritativeness and trustworthiness. Until the end of last year, these were the three criteria which Google used to assess the quality of a webpage. In December 2022, that changed. Now, Google talks about “E-E-A-T”: Experience, Expertise, Authoritativeness and Trustworthiness. On the surface, it might not be clear just what this change means and […]
Whether or not you’re an expert in search engine optimisation, it’s clear that those in the profession love a good acronym (SEO, PPC, CPC, CTR… the list goes on!). And, as a professional or marketer for a financial services firm, there are two more SEO acronyms to know about if you want to improve your […]
Our team recently discussed the changes and trends they expect our clients to experience this year across the worlds of search, social media, analytics and content marketing. I have compiled their insights here, along with the reasoning behind each prediction. Search Google’s criteria for judging search results underwent significant changes in late 2022, with huge […]
AI is the talk of the town – these days you can’t swing a virtual cat without hitting someone discussing the latest and greatest in artificial intelligence. That first sentence was generated by ChatGPT with the prompt “a funny, colourful turn of phrase about how everyone is talking about AI these days” and I’ve got […]
On 10th November 2022, Google Analytics 4 (GA4) introduced some major changes with massive implications for other Google properties, particularly Looker Studio (formerly Google Data Studio). The GA4 team implemented API “quotas” – a PR friendly way of saying “limits” – on requests for Management and Reporting APIs. API stands for “Application Programming Interface” and […]
Content focused on environment, sustainability and governance (ESG) concerns used to be seen as a stuffy box-ticking exercise. Why is it then that over the last five years ESG has seen a 1150% increase in interest across social media? What changed? Just a few years ago there was no question that LinkedIn was the preferred […]
London agencies are often expected to have high-stress work environments. Back in October, Digital Project Manager Paige Steel-Thomas wrote an article explaining how she stops client stress impacting our team. As Base Creative’s wellbeing champion, I wanted to share more information about our wellbeing strategy with our clients and peers, breaking down how we prioritise […]
