Two years ago, TikTok began emerging as one of the most important social media platforms. The tide was just beginning to turn. Ads were newly introduced, and businesses were starting to see the potential of TikTok. Now, TikTok SEO presents businesses with an opportunity to take their organic content to the next level. Not only […]
“ChatGPT has no inner being, it has been nowhere, it has endured nothing, it has not had the audacity to reach beyond its limitations, and hence it doesn’t have the capacity for a shared transcendent experience, as it has no limitations from which to transcend.” This was part of songwriter Nick Cave’s response to a […]
When putting together a social media campaign, you might reach the point where you decide a dedicated tool to help you finish the job is required. This post looks at the four main areas you should consider when choosing a new social media management tool.
Our team recently discussed the changes and trends they expect our clients to experience this year across the worlds of search, social media, analytics and content marketing. I have compiled their insights here, along with the reasoning behind each prediction. Search Google’s criteria for judging search results underwent significant changes in late 2022, with huge […]
AI is the talk of the town – these days you can’t swing a virtual cat without hitting someone discussing the latest and greatest in artificial intelligence. That first sentence was generated by ChatGPT with the prompt “a funny, colourful turn of phrase about how everyone is talking about AI these days” and I’ve got […]
Content focused on environment, sustainability and governance (ESG) concerns used to be seen as a stuffy box-ticking exercise. Why is it then that over the last five years ESG has seen a 1150% increase in interest across social media? What changed? Just a few years ago there was no question that LinkedIn was the preferred […]
There’s no escaping it: Twitter is undergoing some huge changes. Elon Musk’s $44 billion buy-out has already seen mass firings, resignations and radical new features introduced, including an $8 subscription model which verifies users and impacts their ability to be targeted by ads. By the time you are reading this there will have undoubtedly already […]
Ironically, encouraging authenticity can lead to content which appears less authentic. The word “authentic” can be misinterpreted as meaning “emotional”, “personal” or simply “fun”. How do you make content that feels “honest”? Failed attempts at authenticity often lead with an appeal to the personal – “you can trust me because of the internal emotional factors that […]
When Instagram’s Adam Mosseri appears on social media feeds, his message is rarely received well. The CEO’s most recent video has been criticised by top social media influencers, drawing disapproval from Kim Kardashian, Chrissy Teigan and Kylie Jenner to name a few. Mosseri’s videos, usually explaining Instagram’s future trajectory, don’t just have big implications for […]
When it comes to recruiting new employees, social media can be one of the most important tools in your business’ arsenal if you know how to use it. In 2021 over 95% of jobseekers used social media on their search. However, simply using social media to promote job vacancies won’t be enough if you want to […]
Although LinkedIn sells itself as a social media platform designed for networking, a lot of the connections we make on the site are with people we already know. In an ideal marketing world we would be using LinkedIn to reach a far wider audience than the people already in our orbit. We’d show off our […]
Hashflags! Is this yet another social media ‘thing’ we need to care about, learn about and incorporate into our social media strategy? Thankfully, for most of us, the answer is ‘no’. However, to keep you informed and ‘in the know’ just in case your newly hired social media manager mentions hashflags in the next marketing […]
