Social media engagement

After 4 years of product R&D, Ilona found an investor for her bra company. Then, just as she was about to sign, it was completely withdrawn due to uncertainty around COVID-19.

TikTok is the talk of the town right now. Everyone has something to say about it, whether it be about the latest trends, the most recent controversy, or how to advertise on TikTok.

Almost overnight, when the UK went into lockdown in March 2020, every foreseeable event was cancelled or postponed.

When lockdown started, many people and organisations that relied on in-person experiences to trade, came to a standstill. But not Matt Jukes.

How do you go from working in an office with 200 people, to everyone working from home in an instant?

Find out how a company whose primary products are tea towels, adapted their marketing message and saw double on year-on-year increase in sales.

Watch my first interview with Scottish entrepreneur and marketer Mike McGrail, where a single social media post led to an influx of new business during lockdown.

Have you run into a handful of unforeseen problems when recording your first video from home during lockdown? So did we, but here’s how we made it work...

In the wake of the Covid-19 pandemic, many businesses are facing uncertainty, there has been so much change in such a short space of time. It can be daunting to know where to turn to next, especially when it comes to your digital marketing strategy.

Wikipedia's new social media platform promises to never sell your data to third-party companies.

A couple of weeks ago Facebook announced that they would be giving “more information and control over your experience.” to users, especially in regards to posts and ads appearing on the feed.

The end of the month is almost here which means two things. It’s time for a monthly report and a social media audit.